Nowadays people are downloading more apps and spending more time on those apps. While this is amazing for app consumers, but app developers will meet more difficulties to launch their apps for higher installation amounts! So we will keep updating more related app store optimization service to enhance app discoverability.
In Apple's App Store, over 65 percent of apps are discovered via explicit searches. In order to increase discoverability within the app store, your app name and description must include strong, relevant keywords and graphics.
Search ads, announced by Apple in June 2016, also help promote apps in relevant search results. Relevance is determined by app developer provided metadata (title, keywords, description, reviews, ratings, install- and uninstall-rate, ad click-rate, etc.), and users are targeted based on geography, gender and age. In order to take full advantage of search ad exposure, app developers must set aside budget for improving their metadata and bidding on cost per tap (CPT) and cost per acquisition (CPA).
Many publishers focus on promoting their app within the app store, but you must remember to think outside the box – literally. As much as 35 percent of apps are discovered outside the app store, through advertising on the web and other apps, maintaining presence on the web, social media advertising, public relations and brand building, as well as content, influencer and word-of-mouth marketing.
The introduction of auto-renewal subscription model has the potential to make indie app development far more sustainable, as it gives users the full functionality of a product without having to “own” it. The subscription model works particularly well for apps that provide access to content, news and editorial articles, media, regularly updated features or any app that relies on a backend service.
Apple pays 70 percent of revenue to developers in the first year and 85 percent after one year for lapse-free subscriptions (excluding a 60-day grace period), Google also announced 85 percent payout to developers for subscriptions.
Hope what we provided here can be useful for you to increase app download and get visible then! We will keep updating more related information. By the way, if you want to stand out in the trending search part. Check professional app store trending searches service on Tapaso!
From: http://www.tapaso.com/show-628.html
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