App store seo | Mobile web remains very important for mobile apps

Mobile web remains very important for mobile apps. Developers use it to drive brand awareness and traffic on mobile devices in ways that apps (currently) can’t. There are two main ways that app store seo users end up on a mobile website: through organic search or a link. On a mobile device, web search is one of the best ways to get discovered. Hopefully, when someone enters a query in  Google (or Bing, ha!), your mobile site pops up. (Important: This is why it’s crucial you have a strong web presence with indexed content. Google will not automatically return your app content on search. Skip to step 4 for more on that.)

There are certain differences between the rules that different app stores impose on keyword placement. For instance, App Store gives you a keywords field while Google Play doesn’t but instead gives much app search optimization more space in the description area. But in both cases, placing the keyword in your app’s title will be very effective in improving your search ranking. But app store optimization ASO is a dynamic phenomenon and everything is undergoing constant change: keyword rankings, search volumes, competition… So you need to continuously monitor old and new keywords that are related to your app and make the relevant changes to title, description and keywords fields (for App Store) to make sure your app is visible in the right locations.

Sometimes, mobile web is used (correctly) as an interstitial before a new user is routed to the app store. In fact, compared to sending someone directly to the app store after a link click, sending them to a mobile web splash with a View in the App call-to-action converts users 2 to 6 times app store keyword optimization better. This is why we created Deepviews to allow developers without a website to benefit from this uplift in conversion. Web banners work because of Cialdini’s principle of reciprocity (please read this book if you haven’t already). By giving users a preview, or a free sample, of the app content you want them to see, they are more inclined to give the app a try.