After you develop an excellent app and execute app store optimization to
market it, what is the result? Is it successful? There are two
solutions widely-used in the world, which are marketing analytics and
in-app analystics. Marketing analystics is considered to be an ideal way
to measure how successful and well received your app was by users, and
consider your mobile app marketing objectives and choose a solution that
fulfils your requirements with minimal hassle and cost. Here we are
here to introduce you some top free mobile app analystics tool today.
1.Google
Mobile Analytics. It should always be your first choice. It is totally
free and has everything you need to get started. It not only shows where
your app’s traffic comes from but how your app is used. The platform
offers numerous analysis reports and features that allow you to
understand and predict where your mobile app, advertisement, and
website’s traffic is coming from – helping you figure out the best way
to attract users and keep them. The accurate data will help you make the
right decision for how to do app store optimization!
2.
Apsalar. This is actually a freemium product. But the free features are
decent and helpful for getting started quickly. Apsalar promises
enterprise grade mobile app store search ranking
measurement and intelligence and is compatible with iOS and Android. It
aims to give you a robust, all-in-one solution to track, measure and
analyse your mobile app data. The software has a nice UI with a
customisable dashboard so you can instantly view the data that’s
important to your business. You can create funnels, events and revenue
tracking and segment your app store keyword ranking
users accordingly. The platform focuses on enabling you to understand
who your most valuable audiences are which can be really useful for
retargeting and user acquisition. You can also identify particular
characteristics about your most profitable users in terms of
demographics, intent and interest.
3 Flurry.
Flurry was recently acquired by Yahoo and provides mobile app analytics
for all of the major platforms (iOS, Android, Windows and Blackberry).
Whilst there are a number of paid tools that provide greater depth in
terms of analytics, for a free toolkit Flurry is a great way to get
started. Flurry is heavily focused on user acquisition analytics and
provides data on number of sessions, active users, frequency of use,
demographics and retention. Much like Google Analytics it enables you to
create a conversion funnel for your mobile app and provides you with
information about devices, errors and mobile carriers.
Unlike
Google Analytics for mobile apps, Flurry does not provide any real-time
usage data. However the UI is intuitive, slick and easy to navigate and
is used by big hitters such as Facebook and Google to manage various
mobile apps. Professional app store seo will help you get the most coveted results!
4.
Kiss Metrics. Kiss Metrics tells you more about your customer by
tracking and identifying users to build a history on their behavior over
time. It’s focused on the people that you are attracting and are using
your application and great for in-app user metrics. It’s quite strong
for analyzing individuals as well as cohorts. Note: KissMetrics is built
on top of your GA install.
Anyway, every tool has its advantages and shortcomings. You can choose them according to your own needs. If you want to boost your app downloads by running app store optimization service,
you need to track the data and make full use of these top free
marketing analystics to measure your strategy. What’s more, you can
contact us for professional aso services and advice to promote your apps effectively!
From:http://www.tapaso.com
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