With the App Store’s iOS 8 release, trending searches and suggested terms has became a vital part of app store optimization strategy. Following we will give you some trending searches strategies to help you.
Trending Searches Strategy
As for how to incorporate trending keywords in your iOS 8 app store optimization strategy, include them last minute. There are only two times when a developer can’t update their keywords in iTunes Connect: when their app is marked “Ready for Sale” and “In Review.” Typically, it takes Apple about five days to pull an app into review and another day or two before it gets the okay to be released.
How often trending keywords will refresh is unclear, but since Apple’s category rankings update every three hours, let’s assume this will be the same. If you get to the four-day mark of sitting on “Waiting for Review,” it’s safe to assume you’re getting closer to being called into a reviewer’s queue. A quick browse of the latest trending searches may provide a keyword that’s the flavor of the week, one that not many apps are using. Plug the trending keyword into your own (if it makes sense) and perhaps you can ride the wave of traffic.
This strategy is difficult to execute effectively (it’s gambling on time basically), but could pay off big time since the search volume of a keyword phrase off the trending list has to be massive. Not every trending search term will relate to your app, but the ones that do might be a gold mine of downloads.
Apple hasn’t said whether keywords will appear in their new iTunes Connect Analytic portal, but I have to think it’s on the road map. Being able to understand traffic from referral keywords would also help your keyword decision strategy. Based on the data we’ve seen that will appear in the portal, it leads me to believe Apple houses this data. I also believe the company is working to appease developers, one of the reasons for all these changes to the App Store, so inclusion of this data is a possibility.
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From:http://www.tapaso.com/
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