Both app development and app store optimization (ASO)
are tough tasks. For all the developers, appropriate app marketing
strategy is the direct method to ensure the success of apps in the
marketplace. Aside from so many aspects for ios app store optimization including
keywords, icons, titles, descriptions, screenshot, reviews, and
ratings, there are many other key elements you can also make use of.
Today, we will introduce you one of them – videos.
Video,
without doubt, is the best thing which can present your app in the
shortest time, in its best light, showing what is unique about it and
why people want to try it. Great videos can help potential clients
understand yours apps better and boost apps downloads
1.
Make full use of Video Ads. There are two important video ads you can
take advantage of. Facebook video ads and Youtube video ads. No one will
ignore the decisive elements for increase ios app store download.
-
Facebook Video Ads Facebook ads have been around for a while, and video
ads have now been added. It is really easy to set up a campaign: choose
who you want to target, your budget, upload your video, choose your
thumbnail, select a call to action and that’s it. The power of Facebook
video ads resides in the fact that you can target very precisely who you
want to reach: age, gender, location, language and, of course, also
interests or even behaviors.
-
YouTube. YouTube video ads, a part of mobile app install campaigns
Google offers developers, let you target people that are viewing content
relevant to your app. This means you can target specific video topics,
demographics, interests, channels or even videos. You can also reach
viewers based on their past interactions with your videos or YouTube
channel.
2. Think about YouTube & app store seo.
YouTube is the second-most popular search engine in the world after
Google. Having a video of your app ranking high in YouTube can have
several benefits: You can get potential users excited via your video;
You control what is said about your app and how it’s presented; You have
the chance for your video to show up high in app store search ranking. If your app is available on several platforms and devices, try and communicate that, at least in your call to action.
One
of the important things is of course to have a compelling video of good
quality. The more views you get and the higher the engagement with your
video. By optimizing the title, keywords and descriptions further and
following our app store optimization tips, you can reach people when they are searching for keywords in your app’s niche.
3
On the Apple App Store. There you do have some specific guidelines you
need to follow for those App Previews: 15 to 30 seconds, device
specific, mostly based on captured footage, etc. As always, it’s an
efficient way to communicate what’s unique and magical about your app
and one of the first thing users see in the search results and on your
app details page.
The best you can do is to follow these tips for app store search optimization below:
-
Use some text (text cards or overlay) to emphasize the main points.
Don’t overuse it though; App Previews are about showing the app
- Don’t go too fast: people need to understand what’s happening
- Add “touch hotspots”: a nub/circle that indicates where the taps happen.
- Make sure you stay within (or close to) the guidelines
4.
Create an app website or landing page. If you don’t have a website or a
landing page for your app, go fix that, especially if your app is
available on several platforms. It is a place where you want to get
people excited about your app. If your app is not released yet, you want
people to sign up to get notified of the launch. If it’s already
available, you want people to go to one of the app stores to download
it.
Combine the video optimization with other basic app store optimization service,
you will have great chance to get the best result! What’s more, don’t
forget to adjust your ios app store optimization according to the app
store algorithm! Of course, if you are not so good at it, contact us for
some professional advice and services!
From:http://www.tapaso.com/show-120.html
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