For both seo and aso, choosing keywords is a basic step. As we mention previously, you should start with brainstorming a list of keywords. Actually getting the target app audience is not an easy task. If you want to assure the success of app store optimization, you can learn from these tips for brainstorming keywords below to help you!
- Write down your own keyword ideas. Write down the keyword describing each single feature of your app, what problems it addresses, places where it can be used, and so on. In case, it’s a game, include the words describing its mechanics and all the objects within the game. If it is a photo app, write down the name of filters and the effects the app can create (analogue, glitch, hipster). At this stage don’t analyze too much, write anything that comes to mind. Don’t limit yourself to single words, write down phrases as well. See what a variety of keywords some successful game developers come up with. Hiring professional app store optimization service is really a wise decision!
- Use suggestions of the App Store’s Search field. Start typing the most descriptive keywords from your existing list and carefully check the list that App Store’s search field suggests you. This way you may also discover some competing apps.
- Spy on your competitor keywords. Look for the apps that address the same problems as your product does. These are your app store keyword competitors. Competitor apps can also be found among the top apps in your subcategory (App Store > Explore > Categories). Once your competitors are identified, go to Sensortower home page and insert your competitor app name into the field on the page. You’ll then see the list of their keywords (like in the first picture in this post). Write down the ones that are relevant to your app.
- Look up slang and abbreviation alternatives to the keywords in the list. This is very important. Don’t miss any chance to increase app store ranking.
- Make use of Google Adwords Keyword Planner. This one is free and really helps a lot if you are short for ideas. Create your Google Adwords account (free) and go to Tools > Keyword Planner > Search for new keyword and ad group ideas > insert your keyword / keyword phrase under Your product or service > Get ideas > Keyword ideas. This tool may considerably multiply the list you already have and help you find keyword phrases and combinations that you haven’t thought of in the first place.
Once you are done with the keyword brainstorming, go on to keyword analysis. Some guides for how to do app store optimization can be found at our site!
Please keep mind this is just the first step in app store seo! More App store optimization tips will be updated here! Please keep close! Professional aso services are ready!
From:http://www.tapaso.com
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