Don't miss this article if you want to know how to get more app downloads in a month after launch. Your dream can come true with the following useful app store seo guides.
Icon
App icon's design should correlate with both your app's name and it's function. To get the most impact with your icon, Optimizely suggests to avoid cramming words into it (save that for your title and description), and to add a border or background color behind your main image to make sure your image stands out on all screen colors.
Screenshots
Screenshots are the first impression your app gives your customer. App screenshots have become a vital tool in the developer’s fight for downloads. Both Apple and Google have restuctured their app stores to favor good looking screenshots, and punish poor ones. Great screenshots help reduce user acquisition costs, especially during launches and marketing campaigns.
Category
The App Store search algorithm also looks at categories while displaying results to users. While choosing categories, focus on the core functionality of your app and not on the secondary functions. Since you can select only one category, it's important to select carefully. Look for categories less saturated with competitors that fit your niche market.
Location
There are a lot of non english speaking countries in the world where people prefer to use apps in their local language. Multiple studies have shown that if you localize your app to languages other than english, it can increase the downloads of your app significantly.
Social media
Social media creates shareable content amongst the masses, and improves conversion rates and increases app downloads. You can create a community related to your app and reach out to others who have experience and knowledge in your app's field while trying to create a viral effect. Always be consistent with your social media marketing, which matters to your users!
Of course, there are many others important factors in seo app store. No matter what, you should keep these basic ASO in mind. Stay tuned more app store seo news and guides at tapaso.com. And our top aso services can get your app rank into top 1 of App Store effectively. Contact us now!
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